Rugs to Riches
Live on Telegram via PlayDeck. Pull up your wallet, the rugs are waiting.
Rugs to Riches is Brainjuice Labs' first live MiniApp game. It is a satirical crypto idle-RPG built for short messenger sessions on Telegram. Players run a fictional crypto operation, build an empire of dubious tokens, and scheme through a meme-forward economy. D7 retention runs almost 2x mobile-game expectations because the distribution channel (Telegram) and the session shape (short, idle-friendly, social) reinforce each other. Live on Telegram via PlayDeck.
What you should know.
- Genre
- Idle-RPG, satirical crypto
- Status
- LIVE · Live since 2025
- Platforms
- Telegram via PlayDeck
- Studio
- Brainjuice Labs (about)
Common questions.
Where can I play Rugs to Riches?
Open Telegram and message @rugs_to_riches_game_bot, or launch from PlayDeck inside Telegram. The game runs as a Telegram Mini App. No app-store install.
Is Rugs to Riches actually about crypto?
It is satire. The game riffs on crypto culture (rug pulls, meme tokens, exit scams) without involving real cryptocurrency or money. Players earn fictional in-game currency, not real assets.
How long is a session?
Designed around 30 to 90 second messenger-session loops, with idle progression between sessions. Players typically open the game dozens of times per day for short bursts. D7 retention runs almost 2x mobile-game baseline.
Will Rugs to Riches port to other SuperApps?
Yes. LINE NEXT and a browser adapter are in testing. The cross-platform port is also the dogfood test for Hangar, Brainjuice's platform-conversion engine.
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