Build for Meta Instant Games.
Meta IG reaches ~350M MAU across Messenger and Facebook surfaces.. Meta Platforms. MiniApp programs: Meta Instant Games (formerly Facebook Instant Games).
What shipping to Meta IG actually means.
- Audience
- ~350M MAU across Messenger and Facebook surfaces.. Global. North America, EU, SEA, LATAM.
- Mini-app program
- Meta Instant Games (formerly Facebook Instant Games). developer docs ↗
- Payments
- Meta In-App Purchases through Facebook Payments. iOS and Android revenue share rules apply within native Facebook and Messenger clients.
- Review process
- Meta Developer App review. Content policies, data-use review, and platform-specific compliance. Established but slow. 1 to 3 week review for first submission.
- Runtime and limits
- HTML5 and JS only. Bundle 5MB initial soft target. WebGL allowed. No native modules.
- Best fit genres
- Casual hyper-casual, social-share viral mechanics, IO-style competitive. Strong organic feed distribution when content matches the discovery algorithm.
Where studios get stuck.
Meta IAP rev share is gated by iOS and Android native rules: 30% Apple/Google cut still applies on top of Meta's share. Content review is slow. Discovery is opaque.
How Hangar handles it.
Hangar's Meta IG adapter targets the 5MB initial bundle, wires Facebook Payments, and ships the App Review submission package with the data-use disclosures pre-filled.
Common questions about Meta IG.
Is Meta Instant Games still active?
Yes. Meta Instant Games still ships across Messenger and Facebook surfaces with around 350M monthly active users. Investment from Meta has been quieter than during the 2018 push, but the platform is open to new submissions.
What is the Apple-tax issue on Meta IG?
When players pay through Meta IAP inside the iOS Facebook or Messenger app, Apple's 30% cut applies on top of Meta's revenue share. The same applies on Android via Google. Studios target Meta IG for organic distribution rather than payment economics.
How is Meta IG different from a native HTML5 game?
Meta IG runs in Meta's HTML5 runtime with platform-specific APIs for friend lists, leaderboards, sharing, payments, and ads. A standard HTML5 game does not access Messenger context APIs. Hangar generates a Meta IG-specific build that wires those APIs in without rewriting the gameplay layer.