Build for STAN.
STAN reaches ~30M MAU. India primary.. STAN India. MiniApp programs: STAN MiniApps and STAN Game Center.
What shipping to STAN actually means.
- Audience
- ~30M MAU. India primary.. India. Tier-2 and tier-3 city heavy.
- Mini-app program
- STAN MiniApps and STAN Game Center.
- Payments
- UPI primary. Razorpay and direct bank rails. INR settlement.
- Review process
- Lighter than LINE or WeChat. Faster onboarding. India RBI compliance for payments. Age rating per India digital media rules.
- Runtime and limits
- WebView. Bundle 25MB target. Hindi and regional language localization is the main content gate.
- Best fit genres
- Cricket games, fantasy sports, party games, casual competitive. India MiniApp gaming is fastest-growing segment globally.
Where studios get stuck.
UPI integration, Hindi and regional localization, RBI compliance, and India-specific age-rating overlay. Most Western SDKs do not include UPI as a payment option.
How Hangar handles it.
Hangar's STAN adapter wires UPI through Razorpay, ships pre-translated Hindi UI strings via the localization pipeline, and packages RBI compliance for review. India MiniApp ports complete in days, not weeks.
Common questions about STAN.
What is STAN?
STAN is an India social and creator platform with about 30M monthly active users, weighted toward tier-2 and tier-3 cities. STAN runs a MiniApp games program and a STAN Game Center surface for promoted titles.
Why does India localization matter for STAN?
Around 65% of STAN MAU prefer Hindi or a regional language over English in-app. Games shipping English-only see retention drop sharply. Hangar's localization pipeline targets Hindi, Tamil, Telugu, and Bengali by default for STAN builds.
Is UPI hard to integrate?
UPI itself is straightforward for India studios but unfamiliar to most non-India teams. Hangar wires UPI through Razorpay so the studio sees the same payment-callback shape as other platforms.